ConferencePulse helps event sales and marketing professionals find and secure relevant sponsors, exhibitors, vendors and speakers
People using the Enterprise products are different. They are the ones who are the part of an enterprise thus, their needs are different from the users of customer-facing products. The goals of different users using a B2C product are the same thus meeting those needs are not that complex. Whereas in the case of designing an enterprise product the complexity increases because people from different departments and of different levels have different needs. There are more challenges and restrictions in an enterprise product as compared to the customer-facing products.
Creating an image of success and authority for your business is a smart way to win more customers. People are comfortable doing business with companies they trust to meet their expectations. If your business looks profitable, customers believe you can deliver what they need. Through event sponsorship, you can leverage this power of collective credibility. Sponsorship is increasingly popular among businesses that want to grow fast and reach quality audiences. Brand strategy firm ESP Properties expects 2019 sponsorship spending to reach $30 billion in North America and $80 billion globally. With this growing trend, event organizers are organizing more events and companies are actively looking for events to sponsor. Conference pulse bridges the gap between sponsors and organizers.
ConferencePulse needed an effective and efficient online channel in order to complement the rep face-to-face interactions with GP target customers. Its should enhance customer experience with the “Brand” through a professional, useful online platform where event managers can search for sponsors and companies can look for events to sponsor. It should have an enhanced event experience of HCPs (before and after events) with on-going access of the platform afterwards. It should become a trysted source of information for both event organizers and sponsors.
The design we followed for this project is minimal and simple with the use of subtle UI elements. Easy navigation and service execution is offered to both the Organizer and Sponsor user personas.